Like (I imagine) most employees here with a more-or-less established social media presence, to describe my initial reaction to yesterday’s presentation as “reserved” would be generous. If I’m honest, the internal monologue went something like this:
“Um. No. My social networks are my space. And I use them the way I want to. They’re not a part of me you’re entitled to benefit from as an employer. I’ve cultivated what little influence I have carefully—and I have it at least partly because I don’t use it to market stuff. And the fact that I just know you’re going to ask me to (even though you say you’re not) just proves that you really don’t ‘get’ social media…”
Well, I’ve taken some time to process some of that rather self-righteous paranoia, and while some of those reactions expose really interesting questions I hope we’ll explore as we build this case, I’ve ended up pretty excited about the whole thing.
1. This is a real-time case. “HBR cases are so 1999,” Josh quipped in the launch meeting. And he’s right. The technology to invite a community to observe and analyze business process in action has been around for several years now. Domo (and Josh) might just have the balls to actually do it.
2. In contrast to nearly every other corporate social media initiative I’m aware of, #domosocial is not just social for social’s sake. It’s not even social for brand’s sake. One of the hypotheses the experiment sets out to test is that increased exposure to and engagement with social media on the part of strategists, engineers, designers, developers, even sales people, will make the product better. And that’s an audacious goal I can get behind.
3. The #domosocial experiment acknowledges (while throwing a punch at) the truism that “geography is destiny.” Lindon, UT is most emphatically not Silicon Valley (heck, I opt for a 40-min commute because it is so not Silicon Valley.) But the idea here is that effort and engagement can offset distance—that you don’t have to carpool to soccer practice with employee #2 of the next big thing to get, and stay, on the cutting edge of what’s possible. It just takes a little more work.
So, yeah. Count me in for the experiment.