6 Tips for Choosing a Domain Name

How to boost traffic, improve SEO, and prepare for growth from day one.

1. Connect the Dots: Some companies tack on an attractive up-sell that includes obscure extensions like .me, .info, .biz, and more. Keep in mind that most users default to .com when searching/working online (a fact that should influence the purchases of .org non-profits and social ventures). Most organizations will do fine purchasing the top three variants of their domain.

2. Say That 5 Times Fast: Face it, typos are a way of life. And American spelling and grammar proficiency isn’t getting any better. Try typing (or having a few friends type) your domain name several times quickly. Make note of the most common miss-spellings or typing mistakes and purchase several of those domain variants to redirect to your site. [We purchased tipingbucket.org, for example]

3. Read Twice, Register Once: In a similar vein, be sure to say your chosen domain name out loud a few times before pulling the trigger. Better yet, have a few people unfamiliar with your venture read it back to you. [click here to laugh at some people who apparently skipped this step.]

4. Scale with Sub-domains: Remember that you can build out a site structure within any given domain. [blog.tippingbucket.org means that you don’t have to buy dropsinthebucket.org or tippingbucketblog.org, for example]

5. Reach for Re-directs: If another organization already owns an extension variant of your domain (for instance, tippingbucket.com – rain gauges, not world-changing) reach out to the owners and suggest a mutual re-direct; “If you need the kind that measures rainfall, click here.”

6. Cash in on Coupons: This one’s easy—a simple search will almost always turn up discount codes for whatever domain registry you choose to work with. You’re a startup–take advantage.

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