Aaron Sklar’s exposition on the potentially analgesic effects of integrated evaluation really got me thinking. He points out that innovation is by nature uncomfortable, and suggests carefully-defined and continually re-defined meaningful metrics can play a role in easing that discomfort by clarifying the”end” to keep in mind.
Perhaps there’s even more to it than that:
So often in life, discomfort is the result of poorly managed expectations: It’s the classic “this won’t hurt a bit” you hear from the well-meaning nurse as she jabs a 4″ needle into your hip, the regularly-spaced reassurances of how important your call is while you wait interminably on hold, the gut-wrenching panic when you try on “your size” at a new boutique only to discover you can’t even button the trousers.
In addition to, or perhaps as a result of providing structure in a new (ad)venture, integrated, authentic, continual evaluation creates a different set of expectations in an organization. We expect to discover things that don’t work, we expect middle-of-the-ride course corrections (and the accompanying jolts), we expect transparency and honest critique, and we expect iteration.
It’s amazing the levels of “discomfort” we can adapt to if we expect it, and the performance we have the capacity to achieve through it is even more exciting.