You pretty much would have to have been living in a cave for the past decade not to have picked up on the sustainability buzz sweeping through sectors from chemical production to health care to broadcast journalism. The Wikipedia entry on “Sustainability” has had almost daily editing activity for the past three years and includes more than 300 (top notch) citations/references. Still, the definition is far from universally understood and far from static.
Ratner (2004) points out that the whole concept may be expressed as statements of fact, intent, or value with sustainability treated as either a “journey” or a “destination.” In terms of media attention and general public awareness, sustainability is primarily an environmental issue. We think of “going green” and carrying cute canvas bags to the super market. But succession planning and resource utilization strategy are just as much part of sustainability as those cute canvas bags.